Known for tongue-in-cheek slogans, punchy prints, and luxury fabrications, Etre Cecile was founded by Yasmin Sewell and Kyle Robinson, two London-based fashion specialists who were driven to fill a gap in the market for accessible luxury essentials. A perfect blend of British wit and Parisian charm, Etre Cecile reflects their long-standing desire to create accessible, high-quality pieces for every day.

“Cecile brings to the fashion market something I believe is a unique mix: high quality, affordable and well-designed pieces that don’t follow trends and are fun at the same time. We listen closely to what our customers want and evolve with them season to season.” – Kyle Robinson, Founder, Creative Director

Etre Cecile injects wardrobe staples such as classic t-shirts, denim, track suiting and ready to wear with an appreciation of all things Français. From the love of puns and word-play, to cultural icons like Serge Gainsbourg and Jane Birkin, to the world seen through Cecile’s eyes en vacances, each collection reflects a certain desire for levity, effortlessness, and fun.

Produced in Europe to the highest standards of quality and construction, Etre Cecile can be found at fine retailers globally, online at, and at its flagship store on Cross street in Islington, London.